Light/Breezes

Light/Breezes
SUNRISE AT DEATH VALLEY-Photo by Tom Cochrun
Showing posts with label facebook. Show all posts
Showing posts with label facebook. Show all posts

Wednesday, March 21, 2018

FACEBOOK- CRIME, MANIPULATION and FREEDOM


     Facebook has big problems. It is an existential crisis and it has spin off tentacles that reach to the very core of the US culture and into the private life of millions around the planet.
    The US Federal Trade Commission and some 6 congressional committees are investigating how 50 Million users had their personal data breached in an act connected to the king of deceit and hustle, president sleaze.
     Since news of the trump minions stealing data Facebook has lost nearly $50 Billion in market cap. That is the largest two day drop ever.  
      The data harvesting was done by Cambridge Analytica and their CEO has been suspended.
       While Facebook stumbles forward, Google is investing $300 Million in what it's calling the Google News Initiative, designed to support media by boosting real journalism and fighting misinformation. This is significant. 
       Facebook is full of fake news, was used by Russian efforts to affect the 2016 Presidential election and was used famously by Brad Parscale. He talked openly about swinging key and decisive Pennsylvania and Michigan voters for trump by feeding them tailor made information on Facebook. Now Parscale heads up the trump 2020 election. Are you picking up any cues here? Are you the least bit worried about the future-your future, and especially if you are a Facebook devotee?

       Google's promise of $300 Million to combat news fraud
comes as real and serious US and foreign journalists  begin to work on something called "Algorithmic Accountability."
        Two quick notes-sadly most people get their information from social media---old time media with gate keepers and fact checkers is loosing ground to the digital generation that is fast and cute. And most people are lazy about their information intake-too often relying on limited sources-going only for headlines and not substance-and often getting it from sources that feed their own bias or mind set. It is true for online media, but Fox News and MSNBC are prime examples of "silo" information and viewers on cable. We note too, fewer people are paying attention to television and most of those who do are older.
       But all generations are caught in this snare of algorithms.
It is computer intelligence and big data making decisions and doing so tenaciously and rapidly, beyond the control of you, or me or any human system. Algorithmic Accountability is a very important topic and story.
       After you research a topic you start getting ads on your computer about that-algorithms at work. Cambridge Analytica steals your personal data for the trump gang and heaven only knows what kind of bilge dredge you will get from the Parscale team or who ever else the trump gang may sell the information to. You also worry about the fact once your data is breached almost anyone can get to it and use it, including those pictures of your children or grand children or your private communication about your diagnosis, or your comments about despised cousin Gertie and etc. Mark Zuckerberg made millions while you shared your life and all your personal data on his little platform and you've been screwed. First by him, but then by the Russians, and the trumps, and the swindlers and the hustlers who can manage slick computers and algorithms.
more than annoyance
      But algorithmic manipulation raises questions about our future freedoms. Reporters have learned that since 2012 the New Orleans police department has used "predictive policing" in a pro bono relationship with Palantir Technologies.  Do you remember the film Minority Report, where Tom Cruse used that swipe technology to arrest people before they did something the computer predicted? That is predictive policing and it certainly raises important legal questions-not the least of which--Is the data any good-or right, and what happens to due process and rules of evidence?  
     Palantir tried to get into the Chicago PD, but they already had an algorithmic program of predictive policing developed by a university. Doesn't the concept of predictive policing sound as though it needs sober human oversight?There is no doubt that data analysis can help police determine high crime areas and likelihood of occurrence. Studying history does in fact help us decipher the future. However, as a free people who value liberties, we need to know what is going on when people begin to point artificial and machine intelligence in certain directions. And when machines function more rapidly and on a broader scale than our human minds, we need to make sure laws are firm and enforced. We've already experienced algorithmic abuse.
      Mark Zuckerberg stole the idea of Facebook back in college and created a world changing company. A personal note. I've never joined Facebook for a number of reasons but among them is this. Everything that Facebook has to make it valuable belongs to you. It is your information, photographs, writing, comments, your life and unbeknownst to you all of the underpinning data of your life. You willingly give that up and get nothing back for it, while Zuckerberg and company have become billionaires by selling your information. I said in the beginning if Facebook wanted to be right about things they would be like REI or another cooperative. You as a user could get value for the activity you generate and share. The more you used it, the more value you got back, either as stock, cash or some kind of cash value like coupons. 
     Friends have told me, "well, we get a medium or a platform, a network and connectivity." There is no such thing as a free lunch.
      We don't know what will happen to Facebook, or Zuckerberg and company. Nor do we know how the theft of of personal data for the trump gang will play into those investigations.  We don't know what Google's efforts will bring in their attempt to make social media more responsible or what the journalistic efforts at algorithmic accountability will yield. But I offer up a time worn journalistic wisdom. It was true way back when and it will be true to tomorrow, "follow the money!"  When you follow the money you always have a good story and more often than not, you find crime.
       And so we have again, Facebook has been an accomplice, at least. The US Presidential election, the national culture and you have been victimized. The story is not over.

        See you down the trail.

Tuesday, November 7, 2017

OVER OUR HEADS AND LOOKING FOR A LIFELINE

3x3x3
Mother and child and mother to be and their reflections and their shadows

   In the impossible task of absorbing the shock of another mass shooting, many of us default to a worry about our kids and grandkids.
    Though we cannot grasp the agony of the survivors the mere thought escalates our concern about the world next generations will inherit.
    
       A lifetime as a journalist leaves me looking for something
beyond the loss. This time we hear coverage that draws the connection between spousal abuse and domestic violence and the shooter. In fact it is a damning link in most mass shootings.
       Will we-the collective we-the people and those we elect-finally do something?

california central coast rain season begins


    Heavy skies, morning banks of fog in valleys, cats who detest wet paws and lack of sunshine, signal a season change.
   It is a time when green begins to return.



hiding the green
    More than 90 media organizations around the planet cooperated in the latest iteration of the "Paradise Papers" and have discovered how $Trillions have been sheltered in off shore havens, mostly illegally at worst and sneakily, at best.
    Plenty of embarrassing stories and links have surfaced. We should expect some of the mighty to fall out of favor and perhaps into legal nets. We wonder how long Wilbur Ross and his top adviser will remain out of the fire since both have ties and have been profiting from a company with direct ties to the Kremlin. Ross, who was a king of predatory default practises should never have been appointed Commerce Secretary. This latest revelation is an offense to honest government.
     We wonder if the Mueller probe is looking at the business arrangements of the man child tweeter in chief. Do you think he has seen the orange lout's taxes?

speaking of the kremlin
and non-fake (that would be real) news
    We continue to learn how pervasive was and is the kremlin involvement in Facebook and Twitter. The scale of misinformation and disinformation is massive, and without precedent in modern history.
     Millions of social media users received, read, and perhaps believed lies. It has been part of the effort of Vladimir Putin to undermine US citizens' belief in American institutions and leaders. This is fact, regardless of whether or not the trump organization knew about it and/or willingly participated.
     And, the Russians continue to gnaw away.

and it happens as we euthanize traditional media
    The Nieman Foundation for Journalism at Harvard University notes that between 45% to 85% of all original reporting is done by newspapers then picked up by other media. Now, factor in this fact-since 2000 20 thousand news jobs have been eliminated and revenues have dropped by some $20 Billion.
     When I retired as a news executive 10 years ago the trend had begun. The good old days are gone. Some of the problem is self inflicted. News by flavor, a horrible contribution of the sexual predator Roger Ailes, has helped to undermine believability. Deregulation of the industry turning news operations into "profit centers" did plenty of long lasting damage. The change in US lifestyle and new technology antiquated some delivery systems-afternoon newspapers-even some morning papers-the tired and frequently silly format of television news and the nature of the content itself. 
     As we look at the new information landscape and understand how many people take their information from social media and learn how contrived that is, it all points to the continuing dumbing down of the population. Poorly informed, mis-informed, and manipulated consumers make terrible choices. Our present political reality is the proof of all of that. 
      Artificial reality, altered reality, are coming in on the heels of this age of "reality" politics and we are wading into deeper trouble.



something wonderful
    Playing at an art theater near you is the extraordinary and brilliant film Loving Vincent.  It is billed as the first fully painted film and it is a marvel to see, a masterpiece in its own right.
    Take a look at the trailer here. Many artists spent thousands of hours creating something unlike anything you've seen. It is a fascinating mystery story as well.

    See you down the trail.

Sunday, October 9, 2016

And Now More Disconnect and What They See

disconnect
     Someplace near the Cupertino and Mountain View exit signs an idea began to emerge. As I routed through what the world knows as Silicon Valley it took shape. The United States is not. Not only are we not united, but this behemoth nation straddles a couple of centuries. The divide is obvious  as we look to federal Washington.
     Research and development, business, investment and the attendant cultural vibrations in this part of California are about the future. The current US electoral mania is a symbolic foil. The morass in which most government grinds to near irrelevancy is a further proof of the disconnect. 
     On the modern campuses arrayed between southern San Francisco and San Jose new horizons are being mounted. Apple, Facebook, Google, Stanford University, NASA's Ames Research Centers along with a web of smaller tech and communication companies are striding with systems, applications, models and advances that disrupt old ways of business, living, doing and being. 
     Data, sensors, nano architecture, artificial intelligence, virtual reality, space exploration, transportation revolutions and more cascade in a fountain of discovery and advance in this area oblivious to whatever moribund and retrograde shards of society that seem to fill our media. (IBM, New York based, is apart of this historic arc with its AI program Watson.)
     Whether it is in perhaps the most unpopular and unwanted presidential candidates in history, or the obsession with celebrity, racism, more guns and violence than any nation on the planet, crumbling cities, poisoned seas, waters, land and air, lowered expectations, failing schools and climate changes, it is as if a deadly inertia spread shroud like over the nation. There are pockets of bio technology and advanced research elsewhere, but it's not in the air, rippling like an energy force as it is here.
     It is easy to despair how this nation seems committed to getting more stupid and uninspired, until we ponder the extraordinary things that are happening out here.Government  is not sought for solution, inspiration or leadership. California watches tech genius, innovators, visionaries work through modern and future matters. Culture, ways of business, expectations and attitude are being changed.
     I may be working too hard to make a point, but so much of what has shaped our way of living in the last 25 years-data-communication-technology is new. They are amazing things sprung from creativity, imagination and invention. Washington on the other hand and by extension politics everywhere, is about money, power and the desire for it. Yes, there is money, big money in the Silicon Valley axis, but it comes from making something new. Politics is a business and so is government. It is increasingly bought and sold, has lost direction and is venal. Principals of public service have been subverted. It is harder for good people to do good because politics is now inhabited by so many losers without a hint of an original idea or the desire to make something better, let alone new. There is a breed of politician and their beltway bandit allies who think they are pulling something over on us.
     It is a time for vision and visionaries. Time for those who are in it for themselves to join the scrap heap. Until then, the disconnect continues. Government and politics could become irrelevant. 
     
natural agin

   Driftwood on Moonstone beach offers a never ending visual treat.
   People say the image below reminds them of a local sea otter, on its back. Does your imagination get you there?

a debate post
     Martha Raddatz and Anderson Cooper expended energy to maintain control, focus and observance of time restraints. They did an excellent job and did not allow themselves to be bullied nor did they let the candidates get away with avoiding the question.
      Bob Schieffer of CBS had what I thought was the best summary and he asked "How have we come to this?"

        See you down the trail.

Thursday, June 30, 2016

#PIVOTS & NARRATIVES AND A SUMMER CHRISTMAS

PIVOT! 
silliness ahead, but first

joy of the season
    This lovely specimen is an Amaryllis and is generally known as a Christmas bloomer. At least that is normal but this gift to Lana from daughter Katherine has chosen summer to bloom.

   And to keep it interesting, a companion is also preparing to bloom.
    And all of this makes perfect sense as we have begun our tradition of "re-visiting" the past season's Christmas cards.
    A few years ago Lana suggested we spend a few minutes each evening after dinner looking at last season's cards, enjoying them again and remembering those who sent them.
    Though many have abandoned the "old" custom of sending cards, I remain hooked on the sentiment, beauty and civilized act. In the rush of the season the cards are often read hurriedly. Bringing them back for act II is fun, refreshing and stirs a wee bit of that spirit-lifting Christmas cheer. Now with the Amaryllis in bloom let me wish you A Merry Christmas.
     Dickens had it right.

#LET'S PIVOT
    So, lets drill down and unpack this journalistic narrative sans the big data and pivot to media jackals who must have decided not to go there, there being a moment to listen to themselves. Hashtag, #!
     How many times have you heard some talking head talk about the "pivot" to--who knows what all or whatever? In most recent usage it has been the pivot to the general election. But maybe they really want to pivot to # hashtag!
     It's one of those buzz words that are cliche' almost the moment they are uttered. Whatever!
     In the recent past there was the "let's drill down" a newer version of "let's unpack this" whatever.
     Oh you say you "don't want to go there?" Sorry. That's our "Narrative."  You know, narrative can also be historical.  What was the silliest thing I heard? "Barrack Obama's historical narrative was more important than Hillary Clinton's narrative and that's why he won 8 years ago."  
     You'd think narrative was maybe something they wore, or a body part, as important as it was. Could it have been a #narrative? 
      But we won't go there, since most people have decided they have already been there or figured being there wasn't so bad. So, maybe it is safe to go there. Whatever!
      And maybe going there is what gave everyone this uncontrolled desire to say hashtag. I must be utterly un-hip. When someone sneezes I want to say Hashtag! 
      So, so now when someone comments or begins to answer a question they frequently begin with So,.  That is so, with a pause.  Is that a thinking moment, a deep breath moment or whatever? I think maybe their brain is just about to do a #pivot.
      Not sure what the big data would say about any of this.
Whatever!
      Can we pivot to the #English teachers, #writing teachers, #journalism professors, #editors and ask WTF? When did whatever pivot from being the tool of hormonal teens to a frequently used word of illumination and enlightenment from #television experts?  Must have been a stealth pivot about the time Facebook became a journalistic institution. 
      #whatever

     See you down the trail.

Thursday, November 13, 2014

THE TROUBLE WITH NEWS


   Sunrise was too pretty to ignore. My admiration of it woke up that corner of the brain where vexing thoughts are caged, waiting to leap into a blank space. 
   One of the troubles with the news business is the derogatory but not inaccurate sobriquet for a style of news "If it bleeds it leads." To be clear that means if it is crime or disaster, tragedy, plane crash, wreck, fire, explosion, or etc. it's the first story of a newscast. Fortunately not all television news rooms operate by that ethos, but too many do. The more competitive the market, the more likely there's a station that follows that path.
   NIGHTCRAWLER starring Jake Gyllenhaal as a stringer (freelance) photographer is a well done examination of the pathology of that kind of news, as played out in Los Angeles.
    One of the brilliant elements of this film is the extraordinary visual treatment of Los Angeles at night. Oscar winning Cinematographer Robert Elswit offers a rich and stunning essay. Seeing his work, especially the open sequence, is worth the price of admission. 
    Director Dan Gilroy plumbs the exploitative, crass world of sensationalism that passes as a kind of tabloid television.  Rene Russo, who coincidentally is married to Gilroy, is marvelous as a desperate news director, once a beautiful young reporter now trying to hang on to a job at a low ranking station by spiking the ratings with overnight gore gathered by Gyllenhaal.  
     Gyllenhaal's character is a solitary whacko. I think of him as a slick cousin or even brother to Robert De Niro's Travis Bickle in Taxi Driver. Gyllenhaal's performance is incredible. As Jon Stewart joked he only blinked twice in 2 hours. Indeed Gyllenhaal's eyes and manic delivery are so riveting it'll give you the creeps.  It is a great character by which Gilroy can explore the senselessness of exploitative content and the tyranny of ratings.
     I know of situations where station reputations and staff integrity have been destroyed by this cheap and trashy management and style. Still, there are enough viewers who thrive on tabloid journalism that it exists.

PROFESSIONAL and/or Citizen Journalists
  How deeply should newsrooms go in utilizing or pandering to social media? The debate continues and the first episode of NEWSROOM, the excellent Aaron Sorkin HBO drama mines the issue set against the Boston Marathon bombing.  
   NEWSROOM is to journalism what WEST WING was to politics, only much better because it is more realistic, drawn from real critical judgements and experience. Plus the acting, writing and directing are all worthy of the multiple Emmys.  

BEEN THERE-DONE THAT
   As a television news director I guided an evolution of a traditional and historic news organization into digital news gathering, processing and dissemination.  We changed the technology on which we wrote, edited and the cameras we used to capture the pictures.  Our remote trucks changed from microwave to satellite. We changed our work flow from television only to television and Internet. We moved from thinking only about the big screen to feeding computers, pads, and phones. We changed our graphics, our presentation style and our pace. In changing how we worked, we also advanced the output and our approach to thinking about what is news and how we cover it.  
    I've been retired a few years now, but even back then we were starting to wrestle with blogging, the ethics and legality of using material from personal phones or on line chatter. Now Facebook, Twitter, Instagram and other micro blogging and social networking realities impinge on how a news shop operates. I'm not sure they've got it figured out, or properly.  But as my old friend and former broadcast journalist the Catalyst AKA Bruce Taylor cajoles me, don't worry about it. You can't do anything about anyway.  It's another generation's problem. Yea, probably so. But it makes great fodder for film, television or having a drink and bullshitting, or posting about.
     It may still wake me, but Bruce is right. It's someone else's job now.
DIVERSIONS
Late Afternoon
 Evening
Post Sunset
Neighbors
could have been the national bird
Heavy Weather on the way
Turning on the night lights
THROWBACK TO A GOOD DAY
    My late brother Jim, at the wheel and yours truly enjoying a day of golf in the late 70's or early 80's.  Dad was an extraordinary golfer, Jim and I not so much.  But we had fun.

      See you down the trail.

Tuesday, October 22, 2013

HOP SKIP TO 2014

ONE AT A TIME
     Harvest carnivals, autumnal rites and the turning of the year.  
     Merchants launch Christmas longings even before we observe that night of dress up and masked extortion of candy where now social media provides a "safe house" map and GPS guide.
     In the last push of this 2013 we'll remember it has been 50 years since JFK inspired us. We remember vividly our own piece of history now a half century on. Boomers have become seasoned vets of the season. In Thanksgiving rituals we intuit another Yule, Holiday, Christmas, Advent and yet another rapid change of calendar.
      When days shorten and night becomes longer we reflect, remember and marvel at where it all goes, cued by  nature gone melancholy. Regret and hope ballet on our mood. This time of year is an acquired taste.  The more of it we sip, the better we appreciate the vintage. Still, can it really be time for this end of year run through the holidays and memories?  Already?
SECRETARY OF THE INTERNET
     So there in the photo of the cabinet, next to the pin striped Secretary of State is the secretary of the Internet in a black T shirt and jeans.  Intriguing?  
   As the Obama team, so slick at campaign social media, struggles to get the new Affordable Care market exchange computer system operating, maybe it's time to ask, should we elevate all federal government information and computer systems and programs to a single department or agency?  Do we need our own Mark Zuckerberg, Larry Ellison or Steve Jobs?  Yea, I know the curse of a federal agency is first a growing bureaucracy and a diminishing efficiency, but if we imported some "google think"  or "oracle management" or "apple genius" it could spill over to the bloated federal mind set.  
     Better design and more efficient testing of the health care market place system probably would have been a product of a Facebook, or Google team.  And besides this embarrassment is the very real matter that most of everything today moves via technology platforms.  Should we trust the big picture, high altitude view on this to the snoops and investigators of the NSA and FBI or CIA or to the high platform warriors of the Pentagon?  Commerce certainly can't hack it?  Maybe we do need a son or daughter of silicon valley to mix it up with the Cabinet.

     See you down the trail.
    

Monday, June 24, 2013

CAN IT BE TURNED BACK?

WE ARE SUFFERING SELF INFLICTED WOUNDS
     It is as though we've crossed a "Rubicon" and now worry about the consequences. Big Data, Surveillance, Algorithmic Analysis, NSA, etc, etc.
     Now FaceBook confirms that up to six million users' personal data, even that which is not public, has been seen and or gathered by third parties.  Many have argued those who post so much personal information willingly have themselves to blame when that data is hijacked, hacked, sold or used to either bug or defraud you.
     A couple of experts are now saying that analyzing big data needs to be more effectively used by federal authorities.  They contend the alleged Boston bombers history of viewing violent or terrorist prone on-line videos should have led to an interdiction before they acted out what they were thinking.  Thought police? 
     Being a First Amendment advocate, I've been posting about this crunch since I entered the blogosphere.
      Here's an earlier set of thoughts, dealing with this idea of thought police. The Eli Pariser video should be must viewing for anyone who spends anytime in cyberspace.
      The point is our privacy suffers, by our own hand, by commercial enterprises, by government agencies and by information pirates. It is just out there and all to easy to overlook or put out of mind.  But like most things,it grows.  What can, what should we do about it?


Jon Stewart
The Diplomat
     Those of you who appreciate the satire of Jon Stewart
know he is off this summer, directing a film in the Middle East.  Well, he's made an interesting appearance.

See you down the trail.

Wednesday, March 20, 2013

WHAT'S WRONG WITH YOUR NEWS

A DISTURBING TREND CONTINUES
     It is the sort of thing working journalists would debate, fret and talk about endlessly-the quality of the work we did and the pressures that conspired to keep us from doing a better job.  Not enough people, not enough resources, upper management more concerned about profit than quality of product and in the case of electronic media less time to "think" about a story in the demand for more live coverage.
     Well, the problems have not gone away, but increasingly the consumers are.  The Pew Research Center documents the diminishing following of news out lets in this well presented and graphic rich State of the News Media 2013 report.  A New York Times piece on the report can be linked here. A bottom line is that viewers and readers believe they are getting a poorer product, less news and therefore are paying less attention and or reading less.
     The Pew report raises a fundamental factor-very few news consumers are aware of the drastic cuts in news gathering staffs, but they can sense that something is not right.
     After I retired from my post as a news executive I would hear from colleagues around the country as to how the recession was savaging their staff sizes.  In the industry there was plenty of attention given to the huge layoffs and cut backs, but very few of the public got that message.  They only saw smaller newspapers, lighter newscasts, fewer  original stories, less investigative works, more fluff and they've decided they don't like what they see.
     I had my share of animated discussions with corporate management about the economics of doing a good job and I was lucky to work in a non recessionary economy.  It was still tough.  Corporate wanted more profit, less operating costs while journalists simply wanted the ability to do the job people expected of us.  That might require more overtime, more personnel to handle the expanding expectation of not only feeding the hungry television but also the Internet and mobile platforms, new camera and editing gear to keep up with the demands, better graphic and support technology and so forth.  When the great recession hit, many news staffs were decimated by layoffs, cut backs though the demands for product were not reduced.
     The resource issue is one problem.  Another is the actual time, attention and energy it takes to produce material not only for a single edition or one or two news casts as in the past, but for an increasingly hungry media beast.  Now journalists work to produce for the paper or the main newscasts, but also must blog, tweet, post on Facebook, feed the web and be prepared to be on live, almost endlessly.  
     Sounding like an ancient now, when I started it was typical to cover an event, while a photographer shot film.  You'd drive back to the studio and while the film was being processed, you'd have time to think about the story, write it, edit it and put it on the air.  One of the last major stories I covered as an anchor involved rushing to the scene of a mid air plane crash, arriving at the scene even before fire and rescue crews, and going on the air almost immediately, continuing to report from the scene for 4-5 hours, gathering information live.  Had that happened today I suppose I would also have been expected to Tweet or send Instagrams.
     The more reporters are expected to do, the thinner the product becomes.  Another contributor to this "thinning" of the product is the relative age of the producer, reporter or writer.  We all started young, but there were some old hands around, who had institutional memory, understood nuance, could offer suggestions on how to add depth or history, or as we used to say, "knew where the bodies were buried."  Not so any more.  
      As I was explaining to a talented former colleague the other day, so many of today's working journalists in television and the Internet, don't have memories of how it used to be, they know only the manic and very shallow style of today's content production. And sadly, largely because of the marriage of the web and our celebrity worship, so much of what passes for news is gossip, celebrity coming and goings and items of no real significance.  Network morning news programs are also guilty of this thinning and shallowing.  So much of what they broadcast is hype for their own programs, or new movies. Cable news has decided to fill hours with pundits, pontificators, yakking egos, and a silly swill of what really is nothing more than a waste of time. There is a dearth of exploratory, investigative, serious, significant and explanatory journalism.
     So it should come as no surprise the Pew study finds that people are paying less attention and think they are getting less news.  They are, getting less that is.

WINDOWS






Monday, January 30, 2012

HEY FACEBOOK-WHAT ABOUT THIS?

SHARE THE WEALTH WITH
THOSE WHO MADE YOU
As the world awaits the Facebook IPO, the
experts are predicting the market value of
the company could soar to $100 Billion. One
analyst said anything under $75 Billion would be
a disappointment.
Mark Zuckerberg's company is expected to raise
some 10 Billion in the stock offering making
it one of the 4 or 5 largest IPO's in history.
Well Mark, here's something you should do-share
some of that wealth with the folks who have made
Facebook valuable-those who use the social network.
I can urge this without a conflict of interest, because
I have refused to do Facebook simply because of
the economics.  
The company has a market value now that is likely to
skyrocket when openly traded as stock, because of
those of you who social network there.  It is you,
and your exchanges and posts that give the
computers the data to mine that in turn has 
a commercial value.  You, your life, your habits
and a whole lot more creates a huge information
field which is then captured, analyzed and marketed, so Zuckerberg and company become billionaires.  
Here's a purely capitalistic entreaty-
return some of that worth and value to the 
users.  You can do that in cash, stocks,
dividends or other means.  
Facebook should attach a value to the amount of 
data and activity that you create by your use and 
compensate you accordingly.
One could even imagine a cooperative idea, 
not unlike an REI, where, based on your use
you have a percentage of year end wealth.
Be creative Mark.  After all if people found
another venue to social network, or another
way to do what they do on Facebook-and those
venues exist-and abandoned your Facebook,
how much would you and the company be
worth?  
If someone creates a model that accomplishes
what Facebook does, but also compensates
the people who make it worthy, we just
might witness another 
communication revolution.


DAY BOOK
Birds of a Feather
Several specie share a few moments on Moonstone Beach in Cambria.



Not bad for a winter's day.
See you down the trail.

Wednesday, January 18, 2012

INFORMATION WARS

BATTLE LINES IN THE BRAVE NEW WORLD
A chasm sized absence has been launched as a defensive weapon in a profound and historic battle today.
Wikipedia has gone dark.
Link here for the Wikipedia rationale.
In summary a battle of giants is raging-
entertainment powerhouses of television, music and film versus Internet, tech and new media icons.
The focus is SOPA and PIPA-legislation designed 
to stop piracy and protect intellectual property rights.
Production companies, film makers, musicians and television networks want to stop uncompensated use of 
their material, primarily by foreign (outside the US)
web sites.  Google, Wikipedia, Facebook and other
cyber powers argue the legislation is poorly drafted
and will infringe upon free communication,
search, and the unfettered brave new world
of the Internet. Our parents would consider
this the stuff of science fiction, but information
wars are our reality. 
When I was ceo of a media and content production 
company I watched as some of our product was
pirated. It is theft, pure and simple.
Yet as we know the cure can sometimes be worse than
the disease and that is point of today's world wide
protest.
Many in the tech industry fear the legislation will
give too much power to the networks and film studios.
This is, as one account called it, a coming of age for
the world of tech, new media and the Internet.
A kind of wild west where anything that works, goes
is now faced with old fashioned power politics.
It is an historic battle and today's disappearance of
Wikipedia and other messages is an escalation.
DAY BOOK
MY OWN TECH EXPERIMENT
Today's study of the Cayucos pier is
from my smart phone, via e-mail.





Carry on cyber warriors.
See you down the trail.