Light/Breezes

Light/Breezes
SUNRISE AT DEATH VALLEY-Photo by Tom Cochrun
Showing posts with label packaging. Show all posts
Showing posts with label packaging. Show all posts

Wednesday, October 5, 2011

WHY IS IT?

ARE THESE PROBLEMS IN DESIGN?
As a former executive and CEO I understand
and appreciate the intricacies and demands
of product development and eventually packaging.
What I can't understand is how some
of the packaging today gets approved.
 Haven't you also encountered similar, what I call
"impervious plastic" encased items?  It can be dangerous
trying to use scissors, shears, knives or chain saws to
open some items.
Maybe at risk of sounding like an old grump, why can't these
type of seals be made to actually unseal as they would
pretend to do.  You find these little tabs on all manner of product, like this container of cocoa, or on aspirin bottles, or fruit juice bottles, or boxed almond milk and the like.
There's that little tab and you think OK, pull it carefully and it will open and peel back.  Are you kidding?! Don't you
have to rely on a knife, fork, fingernails or crowbar?
And I won't get started on how much flimsier the cartons and containers are these days.
WELL, EVEN NATURE HAS DESIGN ISSUES
We've noticed more tomatoes with design flaws this season.
They taste great, but what is it with these extensions?
Little tails, noses, horns or whatever your imagination
might find.
 They are just odd.
I'm waiting for a nouvelle cuisine chef to 
give these a name and design a dish around them.
Like Halibut cheeks-although I guess Halibut are 
supposed to have cheeks.  I didn't know about them
until seeing it on a menu.
Tomato beaks on romaine, perhaps?
Oh, Good luck opening that new CD or DVD you just bought.
Be careful.
See you down the trail.