TECHNOLOGY HAS PASSED THE OLD WAY
DAY FILE
It is probably time for Olympic organizers, the IOC, and their media partners to get fully into the 21st Century. Their old fashioned approach is silly.
CASES IN POINT
Viewers are already all over NBC for their multi hour tape delay of the opening ceremony and the rounds of competition. I was angry, because as a regular BBC Internet viewer/reader, I was unable to see the Beeb's stuff because of the US deal with NBC.
Still tape delay in the the age of Twitter creates a real problem as Fred Wilson of AVC writes in this blog.
It's a fascinating, even if painful example of how social media platforms have outdated the thinking of Network executives and business hustlers. Why tape delay in a 24/7 world of instant media? Sure, the answer is ad dollars are higher if the Olympics play in prime time, instead of real time, which half way around the world could mean the middle of the night or the middle of the afternoon when viewership is down. But that old business model, may be just that-old and out of date.
PaidContent.org, which watches the economics of digital content reports in this link how Twitter activity has jeopardized broadcast coverage.
If nothing else, this Olympiad should signal a new way to approach coverage of the games. Instead of add ons or afterthoughts, new media platforms should be a key strategy for those nations where time zone differences
are important.
BLOOMS ADD CHEER
See you down the trail.
