A NATIONAL HOLIDAY?
As a powerful offense can grind and thrash its way down field, the Super Bowl has, since its inception in 1967, become a dominant day in American culture.
It is the second largest food consumption day in the US, trailing only Thanksgiving.
Super Bowl telecasts are among the most viewed programs in history and now command huge international audiences.
How many million parties could you count?
The fact that brothers Jim and John Harbaugh are coaching this year's contestants, adds another first to an historic American event.
In only 46 years a televised football game has become a defacto national holiday and drives a significant portion of the US economy thanks to advertising, merchandising and promotion. A Super event indeed.
PRE OR POST GAME THRILLS
Don't be surprised if you find yourself grabbing a hold of something, or swaying a bit.
THIS IS ONE WILD RIDE
NOT A SPORTS FAN?
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THE CONVERSATION
Have a Super Weekend.
See you down the trail.
